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פרופ' ענת פירסט

שם:פרופ' ענת פירסט
תפקיד:דיקנית ביה"ס לתקשורת
מחלקה:ביה"ס לתקשורת, ביה"ס למדעי התנהגות
דוא"ל:d_first@netvision.net.il

Anat First, Ph.D. – Curriculum Vitae  (July 2020)

  1. Personal Details

Personal Home Address: 2 Haarmonin St., Ramat-Gan, 52587

Home Telephone: +972-3-7513183

Cellular: 0523312990

Work Address: School of Communication, Netanya Academic College

1 University St., Netanya, Israel, 42365.

Telephones: +972-9-8607789; +972-9-8607811

e-mail: d_first@netvision.net.il; anat.first@gmail.com

 

  1. Higher Education
Period of StudyName of Institution and DepartmentDegreeYear of Approval of degree
1974-1977

Tel-Aviv U., Department of Political Science and Labor Studies

B.A.1978
1978-1981

Tel-Aviv U., M.A. Department of Labor Studies

M.A.

1982
1988-1994

Hebrew U., Department of Communication

Ph.D.

1995

B. Post Doctoral studies

Period of StudyName of Institution, Department and hostDegreeYear of Completion
1995-1996University of North Carolina at Chapel Hill, School of Journalism and Mass Communication, Prof. Donald ShawVisiting Scholar1996

 

  1. Academic Ranks and Tenure in Institutes of Higher Education
DateName of Institution and DepartmentRank/Position
1994-1995School of Communiaction, College of Management Academic StudiesLecturer
1996-1997Department of Communication, Hebrew University.Lecturer
1997-1998School of Communication, College of Management Academic StudiesLecturer
1998-2001School of Communication, Netanya Academic College.Lecturer
1996-2001Tel-Aviv University, Department of Communication.Adjunct Lecturer
2001-2008School of Communication, Netanya Academic College.Senior Lecturer
2004Rutgers University, New Jersey,

Department of Journalism and Media Studies.

Visiting Scholar
2008-2010School of Communication, Netanya Academic College.Associate Professor
2010University of Maryland, College Park, Maryland, Department of Israel Studies.Visiting Professor
2011University of Waikato, Hamilton, New Zealand, Department of Management CommunicationVisiting Professor
2011-School of Communication, Netanya Academic College.Associate Professor
2016School of Communication, Netanya Academic College.Full Professor

 

  1. Offices in Academic Administration (Netanya Academic College)

1998 –           Member of the Curriculum Committee, School of Communication.

2004 –           Member of Academic Council.

2004-2010; 2018-    Dean, School of Communication.

2012-2014    Advisor to the College President on Gender Affairs.

2013-             Head of the M.A. Program, School of Communication.

2018-            Commissioner on Sexual Harassment; Advisor to the College          President on Gender Affairs

 

 

  1. Scholarly Position and Activities outside the Institution
  2. Projects

2003-4               Academic advisor for research on the representation of minority groups, for the Second Television and Radio Authority (Israel).

2003-2006         Academic coordinator for a research project analyzing the contribution of sphericule media to the construction of group identities in Israel. Chaim Herzog Institute for Media, Politics and Society, Tel Aviv University.

2005                  Participation, both as a member and as a lecturer, in peace promotion and dialogue with Palestinians seminars, organized by Neve Shalom-Wahat al-Salam in Cyprus.

2007-2009         Member of the project: Public Diplomacy in the 21th Century: The Israeli Case. Samuel Neaman Institute and the State of Israel Ministry of Foreign Affairs.

2011-2013          Project manager and Academic advisor for research on the representation of minority groups, for the Second Television and Radio Authority (Israel).

2012                  Project Advisor: International Cooperation Work Programme “Media in Conflict and Peace building”.

2013                  Project member: International Cooperation Work Programme “Media in Conflict and Peace building” (EU).

2014 –              Heading: "The Changing Roles of Women in the Middle East". Union for the Mediterranean project.

  1. Council for Higher Education and Ministry of Education

 

1999-2005         Member of curriculum committee for a new communication & society teaching program in high-schools, Israel Ministry of Education.

2009                  Presented the Netanya Academic College, School of Communication, in an Orientation day entitled "Quality Assessment and Assurance", operated by the Council for Higher Education.

2011-                 Member of curriculum committee for a new communication & society teaching program in high-schools, Israel Ministry of Education.

2013-14              Academic advisor to the Council for Higher Education regarding School of Communication Nazareth.

 

  1. Reviewer for National and International Journals and member in Editorial Boards

2001 –                 Peer reviewer for the following journals: Megamot (in Hebrew); Media frames (in Hebrew); International Journal of Public Opinion Research; Sex Roles; Howard Journal of Communication; International Journal of Conflict & Violence; Journal of Ethnic and Migration Studies; Journal of Children and Media; Ethnicities; Critical Studies in Media Communication; European Journal of Cultural Studies; Journalism, International Journal of Cultural Studies; Israel Studies Review; Journalism and Mass Communication Asian Journal of Communication; Feminist Media Studies; Conflict and Communication Online; Communication Theory.

2005 –                Member of Kesher editorial board.

2013 – 2015       Member of Journalism and Mass Communication editorial board.

2015 –              Member of Journalism & Communication Monographs editorial board.

 

 

 

  1. Supervising at Academic Institutes

Assessments

2002-2003    Writing reports for the Israel Science Foundation.

2006            Assessment of PhD dissertation submitted to Tel Aviv University.

2009             Assessment of PhD dissertation submitted to Bar Ilan University.

2009             Member of the Israel Science Foundation Grants Committee (Communication and Media Studies).

2012             Recommendation letter for promotion (Associate Professor) Hadassah Academic College.

2012             Member of promotion committee (Associate Professor), Ben Gurion University of the Negev.

2012             Assessment of MA dissertation submitted to Tel Aviv University, Department of Communication.

2015              Assessment of Ph.D. dissertation submitted to Haifa University, Department of Communication.

2015-            Head of two promotion committee (Assistant Professor) Hadassah Academic College and  College of Emek Yezreel, Member in promotion committee (Associate Professor) The college of Management Academic Studies.

  1. Participation in Scolarly Conferences (refereed,selected)

International Conferences

DateName of ConferencePlace of CoferenceSubject of LectureRole
1996, May1ICAChicagoWomen and the news agenda: Coverage of women in foreign news – A 1995 Multi-National StudyPresentor (with D. Shaw
1996, August2AEJMCSan AntonioNot yet there: Coverage about and by women in foreign news – A multi-national studyPresentor (with D.Shaw
1997, May3WAPORPamplona, SpainTelevision and the construction of social reality:

An Israeli case study.

Presentor

 

1998, JulyICAJerusalemWhere have all the women gone?: The presentation of women in foreign newsPoster (with D.Shaw)
2000, December4AISTel AvivAmerican images in Israeli advertisingPresentor

(With E. Avraman)

2000,

February

Beryl Stone SymposiumTaba, EgyptAre they still the Enemy?: The representation of Arabs in the Israeli newsPresentor

 

2000, JuneICAAcapulcoAn Israeli community theatre as a site of feminine self-image reconstructionPresentor

 

2000, July5IAMCRSingaporeThe transitional nature of representation: The coverage of Arabs in the Israeli newsPresentor

 

2001, MayICAWashington, DC“I buy American”: The American image as reflected in Israeli advertisingPresentor

(With E. Avraman)

2001, MayICAWashington, DCThe coverage of the US elections by the Israeli mediaPresentor

(With T. Liebes

2001, SeptenberIAMCRBudapestAmerican image as reflected in Israeli advertisingPresentor

(With E. Avraman)

2001, DecemberAISSderotThe Hidden Israel: The representation of the Israeli Arabs in the Israeli newsPresentor

 

2002, SebtemberBritish Film InstituteLondonMirror, mirror on the wall, who is the cruelest of them all? Muhammad A-Dora in the discourse of global mediaPresentor

(With T. Liebes)

 

2003, MayICASan DiegoChanges in the political, cultural, and media environment and their impact on the coverage of conflictPresentor

(With E. Avraman)

 

2003, MayICASan DiegoAmerica in Jerusalem: Reflections of the American image in Israeli advertisingPresentor

(With E. Avraman)

 

2003, DecemberGIF German-Israeli FoundationBerlinThe whites of their eyes: The presentation of labor migration in Israeli mediaPresentor
2004, JuneAISJerusalemPresent but still absent?! The representation of Mizrahim on prime-time TVPresentor (With E. Avraman)
2005, MayICANew YorkMedia, power and place image: Ways of constructing the periphery as the OtherPresentor (With E. Avraman)

 

2005, MayICANew YorkThe never-ending story: Coping with structural dilemmas of the communication fieldPresentor (with H. Adoni)
2006, JuneICADresdenNational identity, globalization/Americanization, and representation of the land in Israeli advertisingPresentor

(With E. Avraman)

Top paper

2007, JuneAISRaanannaDoes the perceived identity of the regulator affect programming decisions?Presentor

(With E. Avraman)

2007, JulyCultural Studies NowLondon"Banal nationalism" and popular culturePresentor

(With T. Herman)

2008, MayAISNew YorkA "banal nationalism" representation of ZionismPresentor

(With Herman)

2010, JuneICASingapore"No home away from home”: The discourse of home in ads for third-age housingPresentor
2012, JuneIAMCRDurbanCracks in the hegemony? Multi-cultural representation in prime-time Israeli television representationPresentor
2013, JuneIAMCRDublinMulti-cultural representationCommentator
2013, JuneICALondonCommunication field in Israel: From growth to consolidation, from uniformity to diversityPresentor (with H. Adoni)
2015, JuneAISMontrealBanknotes and the representation of bordersPresentor (with N. Sheffi)
2016 , JuneICAJapanDove campaign in IsraelCommentator
2016, AugustCulture in Urban SpaceCopenhagenA new urban pattern: East Jerusalem in Israeli banknotesPresentor (with N. Sheffi)
2017, JuneThe Asian Conference on Cultural StudiesKobe' JapanAnd of milk and honey: Israeli landscapes and flora on banknotesPresentor (with N. Sheffi
2017, JulyIAMCRCartanega, ColombiaFake News: What is it, who is responsible, and what can be done about itChair and respondebt
2018, May

 

 

 

Center for Israel Studies

 

Ben Gurion UniversityThe Power of Hegemony: Human Figures on Israeli BanknotesPresentor

(with N. Sheffi)

 

2020 , July

 

 

IAMCR on line

 

Tampere

Findland

The Aging Sabra: Representations of elderly men and masculinity in Israeli TV DramaPresentor (with Remer-Biel)

1 ICA – International Communication Association

  1. AEJMC – Association for Education in Journalism and Mass Communication
  2. WAPOR – World Association for Public Opinion Research
  3. AIS – Association for Israel Studies
  4. IAMCR – International Association for Media and Communiction Research

 

 

 

National Conferences

 

1998, February1ISSAHaifaWomen’s representations in foreign news from a normative sociology viewpointPresentor

 

1999, MarchISSARishon LezionWomen’s representations in foreign newsPresentor

 

1999, JulyISSATel AvivThose who are muted: In-group and out-group communication among Mizrahi womenPresentor

(with S. Lev-Aladgem

1999, December2 ISCAHaifaFrom internal to external communicationPresentor

(with Lev-Aladgem

2000, JuneISCATel AvivThe representation of Arabs in the Israeli newsPresentor

 

2002, MarchIsraeli Association for the Study of Language and Society conferenceRamat- Gan, Bar Ilan UMuhammad A-Dora and the Ramallah lynching in the discourse of global mediaPresentor

(With T. Liebes)

 

2003, AprilISCARamat- Gan, Bar Ilan URepresenting the Other in time of conflict: Representation of the Arab population in the TV newsPresentor

(with E. Avraham)

2004, FebruaryISSABe'er-ShevaThe transparent “Other”: The presentation of labor migration on Israeli TVPresentor

 

2005, AprilFeminism, Law and Social Change conferenceTel AvivFrom the normative and operative: How punishment for violence against women reconstructs the patriarchal structure of Israeli societyPresentor

(with M. Gonen-Agmon)

2006, AprilISCAJerusalemWhen the “Holy Land” turns into real estate: Representation of the land in Israeli advertisingPresentor

(with E. Avraham)

2006, DecemberMinerva Center for Human Rights,Tel AvivIs a car worth more?: Women’s rights as human rightsPresentor

(with M. Gonen-Agmon)

2007, MarchISCARaanannaThe depiction of old age in the satirical program 'Eretz Nehederet' during the 2006 Israeli electionsPresentor

(with S. Remer-Biel

2008, FebruaryISSATel-AvivEnemies, partners, or forgotten in the periphery: Arab citizens’ representation in Israeli media during the Second Lebanon WarPresentor

 

2009, NovemberAgeism in Israeli Society conferenceJerusalem, Van Leer“No home away from home”: The discourse of home in ads for third-age housingPresentor

(with S. Remer-Biel

2010, FebruaryISSAThe West Galilee CollegeThe place where you sought a place: Between home and house in adsPresentor

(with S. Remer-Biel)

2010,MarchISCAHerzelia,It is worth leaving home for such a home?: Home in ads for third-age housingPresentor

(with S. Remer-Biel

2012, AprilISCATel AvivFrom the American myth to the green myth in Israeli adsPresentor

(with E. Avraham)

2012, AprilISCATel AvivAgeism in advertising for the elderlyPresentor

(with S. Remer-Biel)

2014, AprilISCANetanyaStill absent from prime time: Representation of groups results from the studies of the Second AuthorityPresentoe
2014, MarchThe Border ConferenceSderotIdeology in the pocket

 

 

Presentor

(with N. Sheffi)

2015, AprilISCARaanannaDoctoral dissertations in Israelcomentator
2015, AprilISCARaanannaThe communication field in 2025Chair
2016,

Februar

Television StudiesTel Aviv UniversityAdolescent's DramaChair
2016,

Februar

Gender StudiesRamat- Gan, Bar Ilan UExclusion: Mediated Representations of Minority GroupsPresentor

 

2017,

October

the 4th Annual Israel Conference on Environmental HistoryTel Aviv UniversityFor as the Days of a Tree Shall Be the Days of My PeoplePresentor

(with N. Sheffi)

2018,

May

Israel Political Science AssociationSderotLeaders Figures on Israeli BanknotesPresentor

(with N. Sheffi)

1 ISSA – Israel Sociological Society Association

2 ISCA – Israel Communication Association

 

  1. Invited Lectures/Colloquium (last few years)
DatePlace of LectureName of ForomPresentation/Comments
2009, April

 

Haifa, University, Department of Communication

 

Seminar

 

America in Jerusalem: Globalization vs. national identity in Israeli advertising
2010, December

 

Southern Illinois University

 

The Global Media Research Center

 

America in Jerusalem: Globalization vs. national identity in Israeli advertising
2010, DecemberUniversity of Maryland

 

Philip Merrill College of Journalism, MA StudentsEnemies, fellow victims, or the forgotten?: News coverage of Israeli-Arabs in the 21st century
2011,  *MarchWaikato Management School, University of Waikato, New ZelandSeminarAmerica in Jerusalem: Globalization, national identity and the Israeli advertising
2011, NovemberTel Aviv UniversityThirty years of Israeli feminist researchWherefrom and whereto: Short summary of thirty years of Israeli feminist communication research
2012 DecemberKnessetStats of Women committeeThe representation of women in the media
2013, JanuaryHaifa UniversityHerzl InstituteMulticulturalism in the Israeli media
2015, May

 

Netanya Academic CollegeSochool of Communication (All Students and Faculty)Exclusion: Mediated representations of minority groups
2016, Jenuary

 

Hadassah Academic CollegeAn Interdisciplinary SeminarThe representation of Arab citizens in the third millennium: More than Enemies.
2016,The Hebrew UniversityFifty Years of Communication Research at the Hebrew University50 years of Communication Research in Israel

)with H. Adoni)

 

  1. Reserch Grants (After receiving a Ph.D).
  2. Grants Awards

Role in Research

Co-Researchers

Topic

Funded by/Amount

Year

Main researcher

Representation of women in the media

Levy Eshkol Institute, Hebrew U, 1000$

1996

Main researcher

Representation of Arabs in the media

Smart Institute of Communication, Hebrew U

2000$

1996

Main researcher

The role of Arabs in the media

Smart Institute of Communication, Hebrew U

2000$

1998

Main researcher

Adoni Hanna

The history of the communication field in Israel

Smart Institute of Communication, Hebrew U

4000$

2003

Researcher

Avraham Eli

Representation of minority groups on Prime Time

Second Television and Radio

Authority, 30,000 $

Smart Institute of Communication, Hebrew U

6600$

Smart Institute of Communication, Hebrew U

500$

Institute for Advanced Studies in Science and Technology, 4,500 $ (My part)

Second Television and Radio

Authority, 10,000 $

2003

Researcher

Hanna Adoni

The history of the communication field in Israel

2004

Researcher

Hanna Adoni

The history of the communication field in Israel.

2005

Researcher

Dov Shinar at. el.

Public diplomacy.

2007

Main researcher

Representation of minority groups on prime time.

2012

  1. Submission of Research Proposal-Not Funded

 

Role in researchCO- ResearchersTopicFundedYearScore
ResearcherEli Avraham and Christina Holtz-BachaDream of America: How Americanization in advertising reflects changing national identity in Israel and GermanyGIF2004-5Very-Good-
Researcher Eli AvrahamWhen was Americanization born? National identity and the construction of foreign countries' images in Israeli advertising

 

ISF2005, 20099+ (twice)
Advisor and participant researcherIsrael: Dov Shinar, Amit Kama, Spain:

Gemma Orobitg, Pedro Pitarch Ramon,  (also, researcher from Portugal, Egypt)

Minorities and Media: Enlarging the scope of conflict understandings and peace building  practicesEU201314 (out of 15)

 

 

 

 

 

 

  1. Teaching

 

  1. Courses Taught in Recent Years
YearName of CourseType of CourseDegreeNumber of Students
2010Media, Politics and Culture in Israeladvanced course, Department of Israel Studies

University of Maryland

BA38
2011 –Introduction to Cultural StudiesRequiredBA100
2011Political ThoughtRequiredBA80
2011-2012Americanization in the MediaSeminarBA38
2013 –

 

Women in the MediaSeminarBA35
2013 –Media Reflections of the Israeli-Arab ConflictElectiveBA40
2015-Communication and CultureRequiredBA40
2012 –Old and New Theories In Mass CommunicationRequiredMA40
2014-Multiculturalism in the MediaSeminarMA40

 

 

  1. Courses Developed
YearInstitutionCourses
2000-2010Open University of IsraelAcademic Advisor for the following courses:

–        “Mass Communication in Israel”

–        “Canonic Texts”

–        “Growing up with Television”

–        “Culture, Media and Representation” (Masters's degree course)

–        “Mass Communication in Israel”

2008-2010Open University of IsraelDeveloped the course “Partners or Rivals: Communication and Democracy at the Beginning of the 21st Century”, for the BA Program in Communication
2007

 

 

2019

Open University of Israel

 

 

Open University of Israel

Developed the course “Communication and Democracy: Mutual Perspectives”, for the MA Program in Democracy Studies

Social Activism in the New media Era

 

  1. Miscellaneous

Public Service

            

1998-2011         Chair, Lahav Association (a non-profit organization  operating social cinematic projects for disadvantaged populations).

2012-3               Observer at Knesset (Israeli parliament) committee on status of women

2012                  Member, Lahav Association Board

2013-5; 2018      Teaching excellence remuneration.

 

Publications

  1. Dissertations

1995     Doctoral dissertation: The Role of Israeli Television in Developing Attitudes of Jewish Adolescents towards Arabs and the Israeli-Arab Conflict. Supervisor: Hanna Adoni. Hebrew University (Hebrew, 332 pages).

  1. Scientific Books (Refereed)
  2. Authoured Books Published
  3. First, A., & Avraham, E. (2004). Coverage of Israeli Arabs in Israeli Media. Tel Aviv: Tami Steinmetz Center for Peace Research [in Hebrew, 134 pages].
  4. Adoni, H., & First, A. (2006). Structural Dilemmas in the Consolidation of Communication Research and Teaching: The Case of the Department of Communication at Hebrew University of Jerusalem. Jerusalem: Magnes, the Hebrew University Press (Total cites: 4 in Google Scholar, in Hebrew, 167 pages].
  5. First, A., & Avraham, E. (2009). America in Jerusalem: Globalization, National Identity and the Israeli Advertising. Maryland: Lexington. (Total cites: 28 in Google Scholar, 183 pages).
  6. Kama, A., & First, A. (2015). Exclusion: Mediated Representations of Minority Groups. Tel Aviv: Resling [in Hebrew, 263 pages]
  7. Sheffi, N. & First, A. (Forthcoming). Ideology in the wallet: the role of banknotes in construction national identity. Jerusalem: Magnes, the Hebrew University Press [in Hebrew]

 

  1. Edited Books
  2. Frosh, P. & First A. (Eds.). (2009). Communication and Democracy: Mutual Perspectives. Raananna: The Open University of Israel [in Hebrew and English, 3 volumes, 914 pages].
  3. First, A., & Frosh, P. (Eds.). (2012). Communication and Democracy: Rivals or Partners. Raananna: The Open University of Israel [in Hebrew and English, 3 volumes, 839 pages].

 

 

  1. Other Scientific Publication
  2. Liebes, T., & First, A. (2001). How the New Media Environment Influences Military Crises and Vice Versa. Report for the Hubert Burda Center for Innovative Communications at Ben-Gurion University of the Negev, Israel (total cites 3: in Google Scholar, 60 pages).
  3. Avraham, E., First, A., & Lefler, N. (2004). Absence and Presence on Prime Time: Cultural Diversity in Commercial Television Channels in Israel. A report for the Second Authority for Television and Radio, Jerusalem. (in Hebrew, 122 pages).
  4. Shinar, D., Naor, A., Mandelzis, L., Liran-Alper, D., Davidson, R., & First, A. (2009). Public Diplomacy in the 21th Century: The Israeli Case. Samuel Neaman Institute and the State of Israel Ministry of Foreign Affairs (In Hebrew and English).
  5. First, A. & Inbar-Lankry, H. (2013). Absence and Presence on Prime Time: Cultural Diversity in Commercial Television Channels in Israel (3rd wave -research). A report for the Second Authority for Television and Radio, Jerusalem. (in Hebrew, 76 pages).
  6. Articles in Refereed Journals

Published

  1. First, A. (1998). Nothing new under the sun: A re-examination of the image of the woman in Israeli advertisements 15 years later. Sex Roles, 38: 1065-1077. (IF:1471, journal rank: 9/59 cites: 34 in Google Scholar). q1
  2. First, A. (1998). Who is the enemy? The portrayal of the Arabs in the Israeli TV news at the beginning of the Intifada. Gazette, 60(3): 239-254 (total cites: 43 in Google Scholar). q1
  3. First, A. (2000). Images of men and women in printed Israeli advertisements. Patuach, 4: 127-157 [Hebrew].
  4. First, A. (2002). All Women Should Cry: Coverage of women in foreign news – A 1995 Multi-National Study. Communications, 27: 35-61 (total cites 12: in Google Scholar).
  5. First, A. (2002). The Fluid nature of representation: The coverage of Arabs in the Israeli News. Howard Journal of Communications, 13: 173-191. (H Index: 7 cites: 23 in Google Scholar).q3
  6. First, A., & Avraham, E. (2003). Nation and border in Israeli advertisements. Megamot 42: 652-670 [in Hebrew]. C.
  7. Avraham, E., & First, A. (2003). “I buy American”: The American image as reflected in Israeli advertising. Journal of Communication 53 (2): 282-300. (IF: 2.026, 5 years IF: 3.372, journal rank: 2/67, An official journal of the International Communication Association cites: 81 in Google Scholar). A. q1
  8. First, A., & Avraham, E. (2003). Changes in the political, cultural, and media environment and their impact on the coverage of conflict: The case of the Arab population in Israel. Conflict and Communication Online 2 (1). total cites 13: in Google Scholar).
  9. Lev-Aladgem, S., & First, A. (2004). Israeli community theater as a site of feminine self-representation. Feminist Media Studies 4 (1): 35-48. C (H Index: 12, total cites 8: in Google Scholar). A Hebrew version appeared in Teatron (2007) 20: 43-50. q1
  10. Avraham, E., & First, A. (2004). The Good, the Bad and the Absent: Contradictory trends in the treatment of Arabs on Israeli TV. Mediterranean Journal of Human Rights 8 (2): 55-78 (total cites 4: in Google Scholar).
  11. Lev-Aladgem, S., & First, A. (2005). Mizrahi women “write” their own cultural identity. Megamot 1: 83-105 [in Hebrew]. C.
  12. Avraham, E., & First, A. (2006). Space, power and media: Ways of constructing the periphery as “Other.” Social and Cultural Geography 7 (1): 71-86. (IF: 2.036, 5 years IF: 1.788, journal rank: 8/65, total cites 26: in Google Scholar). q1
  13. First, A., & Avraham, E. (2007). Globalization/Americanization and negotiating national identity: Representations of culture and economy in Israeli advertising. Israel Studies Forum 22 (2): 54-74. (total cites 7: in Google Scholar).
  14. First, A., & Adoni, H. (2007). The Never-Ending Story: Coping with structural dilemmas of the communication field. Mass Communication and Society 10 (3): 251-273. (IF: 1.085, journal rank: 20/67, total cites: 5 in Google Scholar). q1
  15. First, A., & Avraham, E. (2007). When the “Holy Land” turns into real estate: National identity, globalization/Americanization, and representation of the land in Israeli advertising. Popular Culture 5(4): 223-239. (total cites 11: in Google Scholar). q1
  16. First, A., & Remer-Biel, S. (2007). From 'Green Grandpa' to 'Get the Geriatrics off the Roads': The representation of old age in the satirical program 'Eretz Nehederet' during the 2006 Israeli Elections. Media Frames1: 27-61. C.
  17. First A., & Agmon-Gonen, M. (2009). Is a man's car more important than a battered woman's body? Human rights and punishment for violent crimes against female spouses. New Criminal Law Review, 12 (2): 135-170 (total cites 10: in Google Scholar). q2
  18. First, A., & Hermann, T. (2009). Sweet nationalism in bitter days: A. commercial representation of Zionism. Nations and Nationalism, 15 (3): 506-523. (Ranking: 2013: 3/72 (total cites 13: in Google Scholar). (History) q1
  19. Avraham, E., & First, A. (2010). Can a regulator change representation of minority groups and fair reflection of cultural diversity in national media programs? Lessons from the Israeli case study. Journal of Broadcasting & Electronic Media, 54 (1): 136-148. (IF: 0.902, journal rank: 39/67. total cites 12: in Google Scholar. This manuscript was accepted from among 80 submissions for publication in a special issue on image of minorities in the media; an official journal of the Broadcasting Education Association). q1
  20. Avraham, E., & First A. (2010) Combining the representation approach with the framing concept: Television news coverage of the Arab population in Israel during conflict. Journalism, 11 (4): 1-19. (total cites 17: in Google Scholar). q1
  21. *First, A., (2010). Enemies, fellow victims, or the forgotten? News coverage of Israeli-Arabs in the 21st century. Conflict and Communication Online, 9 ((total cites 6: in Google Scholar).
  22. First, A. & Avraham, E. (2010). Contesting national identity during crisis: The use of patriotism in Israeli advertisements. Communication, Culture and Critique, 3 (3): 334-351.
  23. Remer-Biel, S. & First, A. (2011). "No Home Away from Home”: The discourse of home in ads for third-age housing. Popular Communication, 9(03): 181-195. (total cites 7: in Google Scholar) q1
  24. Avraham, E. & First, A. (2013). Towards a new model of narrative transformation in advertising: From the American myth to the green myth, Communication Theory, 23: 67-90. (IF: 1.370, 5 years IF: 2.133, journal rank: 13/67). A. q1
  25. First, A. & Sheffi, N. (2015). Borders and banknotes: the national perspective, Nations and nationalism, 21 (2): 330–347. (Ranking: 2013: 3/72 (History) (total cites 10: in Google Scholar) A. q1
  26. First, A. & Adoni H, (2015). An interactive model for analyzing the development of the communication discipline: Israel as a case study. Journalism and Mass Communication. 5 (7): 324-340.
  27. First, A. (2016). Common sense, good sense, and commercial TV. International Journal of Communication.10 (1) 1-20. A.q1
  28. First, A. (2017). Feminist media studies in Israel: A preliminary state-of-the-art look. Media Frames. 16 1-22. C.
  29. Sheffi, N. & First, A. (2017). Unified and Eternal: The Annexation of East Jerusalem in Israeli Banknotes. Iyunim. 11 387-406.
  30. First, A., & Remer-Biel, S. (2017). This is not the time and place to grow old’: Ageism in advertising for third-age housing" Howard Journal of Communications. Published online, 4 Aug 1-17 B q3.
  31. Sheffi, N. & First, A. (2018). Land of milk and honey: Israeli landscapes and flora on banknotes. National Identities q2
  32. Sheffi, N. & First, A. (2019). The power of hegemony: Human figures on Israeli banknotes. Israel Affairs.q1 https://doi.org/10.1080/13537121.2019.1645967
  33. First, A. & Sheffi, N. (2020).The Making of a Capital: Jerusalem on Israeli Banknotes. Israel Studies Review.q1

 

 

 

  1. Articles in Edited Volumes (Refereed)
  2. First, A. (1997). Social media, social cohesion? An Israeli study of two dimensions of agenda setting. In M. E. McCombs, D. L. Shaw, & D. Weaver (eds.), Communication and Democracy (pp. 41-51). Mahwah, NJ: Lawrence Erlbaum (total cites 41: in Google Scholar).
  3. First, A., & Avraham, E. (2003). American imagery in Israeli advertisements. In T. Liebes & M. Talmon (eds.), Communication as Culture: A Reader (pp. 339-367). Tel Aviv: The Open University of Israel [in Hebrew].
  4. Liebes, T., & First, A. (2003). Framing the Palestinian-Israeli conflict. In P. Norris, M. Kern, & M. Just (eds.), Framing Terrorism (pp. 59-74). New York: Routledge. (total cites: 57 in Google Scholar).
  5. First, A. (2004). Are they still the enemy? The representation of Arabs in the Israeli news. In P. Tudor & Y. Egorova (eds.), Jews, Christians and Mass Media: Mediating the “Other” (pp. 190-213). London: Routledge. (total cites: 9 in Google Scholar)
  6. Liebes, T., & First, A. (2005). Foreign reporters and the rivalry for international public opinion: Muhammad Dura. In U. Lebel (ed.), Communication and Security (pp. 261-283). Beersheba: Ben-Gurion Research Institute/Ben-Gurion University of the Negev [in Hebrew].
  7. First, A., & Avraham, E. (2007). Is the market square busy? Cultural diversity and Israeli commercial TV. In D. Caspi (ed.), Communication and Democracy in Israel (pp. 134-162). Jerusalem: Van Leer Jerusalem Institute and Hakibbutz Hameuchad [in Hebrew].
  8. First, A., & Agmon-Gonen, M. (2007). How punishment for violence against women reconstructs the patriarchal structure of Israeli society. In D. Barak-Erez (ed.) Studies in Law: Gender and Feminism (pp. 545-582).Kiryat Ono: Nevo: Publishers Ltd. [in Hebrew].
  9. First, A. (2009). How media construct regime legitimacy. In Y. Bar-Siman-Tov (ed.), The Disengagement Plan: An Idea Shattered (pp. 125-146). Jerusalem: Jerusalem Institute for Israel Studies [in Hebrew].
  10. First, A., & Avraham, E. (2014). Changes in the political, cultural, and media environment and their impact on the coverage of conflict: The case of the Arab population in Israel. In W. Kampf & D. Shinar (eds.) (2014). Peace Journalism and the Israeli-Palestinian conflict. (92-114). Berlin: Verlag Irena Regener. First, A., (2014). Enemies, fellow victims, or the forgotten? Israeli-Arabs in the 21st century. In W. Kampf & D. Shinar (eds.) (2014). Peace Journalism and the Israeli-Palestinian conflict. (76-91). Berlin: Verlag Irena Regener. Berlin: Verlag Irena Regener. (See articles, 17, 30).
  11. Remer-Biel, S., & First, A. (2013). Those who need entertainment and those who are needed to be cared: Ageism in ads. In I. Doron (ed.), Ageism in Israel (pp.197-218). Jerusalem: Van Leer Jerusalem Institute and Hakibbutz Hameuchad [in Hebrew].
  12. First, A. (2014). A new century and still the enemy: The portrayal of the Arabs in the Israeli TV between 2000-2011. In D. Caspi & Elias (eds.), Ethnic Minorities and Media in the Holy Land (pp. 43-58). London. Vallentine Mitchell.
  13. Adoni, H. & First, A. (2015). Communication field in Israel: Teaching and Research. In G. Nimrod and Elias (eds.), The communication field in honor of Dan Caspi, (pp.353-372). Tel Aviv: Tulips Publishers [in Hebrew]
  14. First, A. & Adoni, A. (2016). Communication field in Israel: From growth to consolidation, from uniformity to diversity In. P. Simonson and D., Park (eds.) (pp. 494-514), The International Histories of Communication Study. London: Routledge.

 

 

  1. Entries in Encyclopedia

Adoni, H. & First, A. (2008). Communication as an Academic Field: Israel. In W. Donsbach (Ed.), The International Encyclopedia of communication. London: Blackwell Publishing Ltd. (refereed)

 

 

 

מוסדות אקדמיים בחו"ל

 

University of Maryland, College Park, Maryland, Department of Israel Studies2010

2011  University of Waikato, Hamilton, New Zealand, Department of Management Communication

1995/6פוסט-דוקטורט ב-
The University of North Carolina at Chapel Hill, School of  Journalism and Mass Communication.
2005חוקרת אורחת ב-
Dept. of Journalism and Media Studies, Rutgers University,   New Jersey.

 

ניסיון מקצועי

2008 ואילך פרופסור מן המנין האקדמית נתניה

2001 ואלך מרצה בכיר, האקדמית נתניה.

2001-1999 מרצה, האקדמית נתניה.

2001-1996 מרצה מן החוץ אוניברסיטת תל אביב.

2004-1996 מרצה מן החוץ האוניברסיטה העברית.

1998-1994 מרצה, המכללה למנהל, תל אביב.

 

פעילות אקדמית אדמיניסטרטיבית

2014-2012 יועצת הנשיא לענייני נשים

2013- ראש תוכנית התואר השני בבית הספר לתקשורת

2004 חברה במועצה האקדמית של האקדמית נתניה.

2004 חברה בפורום הדיקנים של האקדמית נתניה.

1998 ואילך חברה בועדת ההוראה של בית הספר לתקשורת, האקדמית נתניה.

 

תחומי מחקר

  • מקומם של המדיה בתהליך הבניית המציאות.
  • ייצוג של קבוצות מיעוט במדיה השונים בעיקר ערבים ונשים.
  • השיח המשפטי לגבי נשים בחברה הישראלית.
  • רב-תרבותיות כפי שהיא משתקפת בסוגות השונות בטלוויזיה.
  • השתקפותה של התרבות הישראלית והזהות הישראלית בעידן של גלובליזציה בעיקר בתוצרי תרבות בעיקר בפרסומת.
  • הדילמות המובנות בחקר התקשורת ובהוראתה.

 

מענקי מחקר

1996, 1998, 2003, 2004, 2005, 2007   המכון לקומוניקציה ע"ש משפחת 'סמארט' האוניברסיטה העברית, ירושלים.

2001  מרכז תמי שטינמץ למחקרי שלום, אוניברסיטת תל אביב.

1996  'מכון אשכול'  האוניברסיטה העברית, ירושלים.

 

חבריות באגודות מקצועיות

  • האגודה הישראלית לתקשורת

 

  • International Association for Media and Communication Research.
  • International Communication Association.

 

 

 

ניסיון בהוראה

1999 ועד היום במסגרת תואר שני: שעור חובה-תיאוריות מתקדמות, סמינר-ייצוגים במרחב הציבורי.

1999ועד היום  בית הספר לתקשורת, המכללה האקדמית נתניה מרצה את הקורסים הבאים:

קורסי חובה: ,מחשבה מדינית", "מבוא לתקשורת המונים", "מבוא לחקר התרבות", "החברה הישראלית", "היסטוריה של אמצעי התקשורת", "מבוא לחקר הטלוויזיה",

קורסי רשות: "אובדן הילדות בעידן של ריבוי ערוצים", "נשים במדיה".

קורסי חובה מתקדמים: סמינר לתלמידים מצטיינים, ייצוג  מיעוטים במדיה.

2004-1999מדריכה בכתיבה של עבודות סמינר במסגרת המחלקה לסוציולוגיה, מדע המדינה ותקשורת באוניברסיטה הפתוחה.
2004-1996החוג לתקשורת ועיתונאות האוניברסיטה העברית, ירושלים, מרצה את בקורסים הבאים: "מבוא לתקשורת המונים", "אובדן הנעורים בעידן של ריבוי ערוצים", "הקונפליקט הערבי-ישראלי בראי התקשורת", "דמוי ה"אחר" ורב תרבותיות במדיה", "המרחב הציבורי".
2001-1996החוג לתקשורת אוניברסיטת תל אביב, מרצה את בקורסים הבאים: "מיעוטים במדיה", "המרחב הציבורי: יחסי פוליטיקה ותקשורת".
1998-1994בית הספר החדש תקשורת המכללה למנהל, תל אביב: מרצה את הקורסים הבאים: "תיאוריות ומודלים בחקר המדיה", "מוסדות התקשורת בישראל ובעולם", "גזע מעמד ומגדר במדיה", "סוגיות נבחרות בחקר התקשורת".

 

עיסוקים מקצועיים אחרים

2003-4; 2010-13 יועצת לרשות השנייה לרדיו ולטלוויזיה במחקר על אודות גיוון תרבותי בזמן צפיית שיא.

 

שיפוט פעיל בכתבי עת בארץ (מגמות, מסגרות מדיה) ובחול

 

International Journal of Public Opinion Research; Sex Roles; Howard Journal of Communication; International Journal of Conflict & Violence; Journal of Ethnic and Migration Studies; Journal of Children and Media; Ethnicities; Critical Studies in Media Communication; European Journal of Cultural Studies; International Journal of Cultural Studies; Israel Studies Review; Asian Journal of Communication.

חברה במערכות כתבי העת:

2005 ואילך

2013 – 2015        Member of Journalism and Mass Communication editorial board.

2015-          Member of Journalism & Communication Monographs editorial board.

ביוגרפיה מקוצרת פרופסור ענת פירסט

ענת פירסט היא פרופסור מן המניין לתקשורת בבית הספר לתקשורת באקדמית נתניה ומשמשת דיקן בית הספר ואחראית על תוכנית ה-MA. תחומי המחקר העיקריים שלה כוללים דיון בחשיפת תפקידי המדיה בהבניית המציאות החברתית פוליטית;  עיון בגיוון התרבותי בטלוויזיה הישראלית לצד עיסוק בייצוגם של מיעוטים במדיה השונים; ובחינת טקסטים מגוונים בניהם תוכניות טלוויזיה, פרסומת ושוטרות כסף כאתר לכינון זהות לאומית.

הגישה עליה מתבססת פרופ' פירסט היא כי סוגיית הייצוג בעידן הפוסט-מודרני והקפיטליזם המאוחר, משוקע בעולם של דימויים שאותם בני האדם צורכים ובעזרתם מכוננים את ה'אני'. כך, בעידן שבו אידיאולוגיות שונות קורסות, מחד גיסא; וזהויות חדשות – במיוחד כִלְאיוֹת (היברידיות) – מתפתחות, מאידך גיסא, חשיבות הדיון בסוגיית הייצוג מקבלת משנה תוקף. הנכחתן או היעדרן של קבוצות חברתיות מסוימות בזירה התקשורתית על ערוציה ותכניה השונים, הוא חלק חיוני בתהליך ייצור המשמעות בכל תרבות. הנושאים הקבוצות המרכזיות שפרופ' פירסט עסקה בהן הן: מגדר, פלסטינים אזרחי ישראל וזקנים.

לנוכח עיסוקה בנושא הייצוג הוזמנה על ידי הרשות השנייה לרדיו ולטלוויזיה, לעמוד פעמיים (בשנת 2003 -עם פרופ' אלי אברהם ובשנת -2011), בראש צוות מחקר שבחן את טיב הייצוג של הקבוצות בחברה הישראלית בזמן צפיית שיא בטלוויזיה בערוצים המסחריים;  הוזמנה לספרד לייעץ לחוקרים מאוניברסיטת מדריד וברצלונה בנושא ייצוג קבוצות חברתיות; ומשמשת מדריכה ושופטת עבודות מסטר ודוקטורט בנושא. במסגרת המכללה, הייתה יועצת הנשיא לענייני נשים, האחראית על הטרדות מיניות, חברה במועצה האקדמית וחבר הנאמנים של המכללה

:

 

בין ספריה

First, A., & Avraham, E. (2009). America in Jerusalem: Globalization, National Identity and the Israeli Advertising. Maryland: Lexington.

 

קמה ע' ופירסט ע'  (2015). על ההדרה: ייצוגים תקשורתיים של אחרים.  תל אביב: רסלינג.

 

Sheffi, N. & First, A. (Forthcoming). Ideology in the wallet: the role of banknotes in construction national identity. Jerusalem: Magnes, the Hebrew University Press [in Hebrew]

 

 

בין מאמריה:

First, A. & Sheffi, N. (2015). Borders and banknotes: the national perspective, Nations and nationalism, 21 (2): 330–347.

First, A. & Adoni H, (2015). An interactive model for analyzing the    development of the communication discipline: Israel as a case study. Journalism and Mass Communication. 5 (7): 324-340.

First, A. (2016). Common sense, good sense, and commercial TV. International Journal of Communication.

פירסט ע'. (2017). מאין ולאן: שלושים שנות מחקר פמניסטי בתקשורת. מסגרות

מדיה, 16 01):22-1

First, A., & Remer-Biel, S. (2017). This is not the time and place to grow old’: Ageism in advertising for third-age housing" Howard Journal of Communications. Published online, 4 Aug 1-17

Sheffi, N. & First, A. (2018). Land of milk and honey: Israeli landscapes and flora on banknotes. National Identities.

First, A. & Sheffi, N. (2020).The Making of a Capital: Jerusalem on Israeli Banknotes. Israel Studies Review

 

 

 

 

 

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